Privacy Policy

Privacy Policy

Last Updated: 7-14-21 exists to help people across the United States fight back against negative search engine results. Our work is built on trust. A part of building that trust is being clear about how we use your information and protect your right to privacy.


This Privacy Policy describes how and its affiliates (“we,” “us,” or “MyOnlineRep”), process personal information that we collect through the MyOnlineRep Website. 




Undefined terms in this Privacy Policy have the same definition as in our Terms of Service





2.1 Information needed to use the MyOnlineRep Website.


We collect personal information about you when you use the MyOnlineRep Website. Without it, we may not be able to provide you with all services requested. This information includes:


Contact Information, Account, Profile Information. Such as your first name, last name, phone number, postal address, email address, date of birth, and profile photo, some of which will depend on the features you use.


Identity Verification and Payment Information. Such as images of your government issued ID (as permitted by applicable laws), your ID number or other verification information, bank account or payment account information.


2.2 Information you choose to give us.


You can choose to provide us with additional personal information. This information may include:


Additional Profile Information. Such as gender, preferred language(s), and personal description. 


2.3 Information Automatically Collected by Using the MyOnlineRep Website and our Payment Services.


When you use the MyOnlineRep Website and Payment Services, we automatically collect personal information. This information may include:

Geo-location Information. Such as precise or approximate location determined from your IP address or mobile device’s GPS depending on your device settings. We may also collect this information when you’re not using the Website if you enable this through your settings or device permissions.


Usage Information. Such as the pages or content you view, searches you have made, and other actions on the MyOnlineRep Website.


Log Data and Device Information. Such as details about how you’ve used the MyOnlineRep Website (including if you clicked on links to third party applications), IP address, access dates and times, hardware and software information, device information, device event information, unique identifiers, crash data, cookie data, and the pages you’ve viewed or engaged with before or after using the MyOnlineRep Website. We may collect this information even if you haven’t created an MyOnlineRep account or logged in.


Cookies and Similar Technologies as described in our Cookie Policy.


Payment Transaction Information. Such as payment instrument used, date and time, payment amount, payment instrument expiration date and billing postcode, PayPal email address, IBAN information, your address and other related transaction details.


2.4 Personal Information We Collect from Third Parties.


We collect personal information from other sources, such as:.


Third-Party Services. If you link, connect, or login to the MyOnlineRep Website with a third party service (e.g. Google, Facebook, WeChat), you direct the service to send us information such as your registration, friends list, and profile information as controlled by that service or as authorized by you via your privacy settings at that service.


Background Information. For Clients in the United States, to the extent permitted by applicable laws, we may obtain reports from public records of criminal convictions or sex offender registrations. For Clients outside of the United States, to the extent permitted by applicable laws and with your consent where required, we may obtain the local version of police, background or registered sex offender checks. We may use your information, including your full name and date of birth, to obtain such reports.


Enterprise Product Invitations and Account Management. Organizations that use our Enterprise products may submit personal information to facilitate account management and invitations to use enterprise products.


Other Sources. To the extent permitted by applicable law, we may receive additional information about you, such as references, demographic data or information to help detect fraud and safety issues from third party service providers and/or partners, and combine it with information we have about you. For example, we may receive background check results or fraud warnings from identity verification service providers for use in our fraud prevention and risk assessment efforts. 



3.1 Provide, Improve, and Develop the MyOnlineRep Website. We use personal information to:


enable you to access the MyOnlineRep Website and make payments, us to 

perform analytics, debug and conduct research, provide customer service, send you messages, updates, security alerts, and account notifications.


3.2 Create and Maintain a Trusted and Safer Environment. We use personal information to:


detect and prevent fraud, spam, abuse, security and safety incidents, and other harmful activity,

study and combat discrimination consistent with our Nondiscrimination Policy,

conduct security investigations and risk assessments, verify or authenticate information provided by you, conduct checks against databases and other information sources, including background or police checks, comply with our legal obligations, protect the health and well-being of our employees and members of the public, resolve disputes with our Clients, enforce our agreements with third parties, comply with law, respond to legal requests, prevent harm and protect our rights, enforce our Terms and other policies (e.g. Nondiscrimination Policy), and

in connection with the activities above, we may conduct profiling based on your interactions with the MyOnlineRep Website, your profile information and other content you submit to MyOnlineRep, and information obtained from third parties. In limited cases, automated processes could restrict or suspend access to the MyOnlineRep Website if such processes detect activity that we think poses a safety or other risk to MyOnlineRep or third parties. If you would like to challenge the decisioning based on the automated process, please contact us via the Contact Information section below.


3.3 Provide, Personalize, Measure, and Improve our Advertising and Marketing. We may use personal information to:


send you promotional messages, marketing, advertising, and other information based on your preferences and social media advertising through social media Websites,

personalize, measure, and improve our advertising, administer referral programs, or other promotional activities or events sponsored or managed by MyOnlineRep or its third-party partners, analyze characteristics and preferences to send you promotional messages, marketing, advertising and other information that we think might be of interest to you.


3.4 Provide Payment services. Personal information is used to enable or authorize third parties to use Payment Services:


Detect and prevent money laundering, fraud, abuse, security incidents.

Conduct security investigations and risk assessments.

Comply with legal obligations (such as anti-money laundering regulations).

Enforce the Payment Terms and other payment policies.

With your consent, send you promotional messages, marketing, advertising, and other information that may be of interest to you based on your preferences.

Provide and improve the Payment Services.



4.1 Sharing With Your Consent or at Your Direction.


Where you provide consent, we share your information as described at the time of consent, such as when authorizing a third-party application or website to access your MyOnlineRep account or participating in promotional activities by MyOnlineRep partners or third parties.


Where permissible with applicable law, we may use certain information about you, such as your email address, de-identify it, and share it with social media Websites, to generate leads, drive traffic to MyOnlineRep or otherwise promote our products and services.


4.2 Complying with Law, Responding to Legal Requests, Preventing Harm and Protecting our Rights.


We may disclose your information to courts, law enforcement, governmental or public authorities, tax authorities, or authorized third parties, if and to the extent we are required or permitted to do so by law or where disclosure is reasonably necessary: (i) to comply with our legal obligations, (ii) to comply with a valid legal request or to respond to claims asserted against MyOnlineRep, (iii) to respond to a valid legal request relating to a criminal investigation to address alleged or suspected illegal activity, or to respond to or address any other activity that may expose us, you, or any other of our users to legal or regulatory liability (more information on MyOnlineRep’s Law Enforcement Guidelines here), or (iv) to protect the rights, property or personal safety of MyOnlineRep, its employees, its Clients, or Clients of the public. For example, if permitted due to the forgoing circumstances, Host tax information may be shared with tax authorities or other governmental agencies.


Where appropriate, we may notify Clients about legal requests unless: (i) providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law, or (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or create or increase a risk of fraud upon or harm to MyOnlineRep, our Clients, or expose MyOnlineRep to a claim of obstruction of justice.


4.3 Service Providers.


We share personal information with affiliated and unaffiliated service providers to help us run our business, including service providers that help us: (i) verify your identity or authenticate your identification documents, (ii) check information against public databases, (iii) conduct background or police checks, fraud prevention, and risk assessment, (iv) perform product development, maintenance and debugging, (v) allow the provision of the MyOnlineRep Services through third-party Websites and software tools (e.g. through the integration with our APIs), (vi) provide customer service, advertising, or payments services, (vii) process, handle or assess insurance claims or similar claims, or (viii) facilitate non-profit and charitable activities consistent with MyOnlineRep’s mission. These providers are contractually bound to protect your personal information and have access to your personal information to perform these tasks.


4.4 Business Transfers.


If MyOnlineRep undertakes or is involved in any merger, acquisition, reorganization, sale of assets, bankruptcy, or insolvency event, then we may sell, transfer or share some or all of our assets, including your information in connection with such transaction or in contemplation of such transaction (e.g., due diligence). In this event, we will notify you before your personal information is transferred and becomes subject to a different privacy policy.


4.5 Corporate Affiliates.


To support us in providing, integrating, promoting and improving the MyOnlineRep Website, Payment Services, and our affiliates’ services, we may share personal information within our corporate family of companies that are related by common ownership or control. Some examples are:


Sharing with Even if your country of residence is not the United States, your information will be shared with which provides the technical infrastructure for the MyOnlineRep Website.




5.1 Analyzing your Communications.


We may review, scan, or analyze your communications on the MyOnlineRep Website for reasons outlined in the “How We Use Information We Collect” section of this policy, including fraud prevention, risk assessment, regulatory compliance, investigation, product development, research, analytics, enforcing our Terms of Service, and customer support purposes. For example, as part of our fraud prevention efforts, we scan and analyze messages to mask contact information and references to other sites. In some cases, we may also scan, review, or analyze messages to debug, improve, and expand product offerings. We use automated methods where reasonably possible. Occasionally we may need to manually review communications, such as for fraud investigations and customer support, or to assess and improve the functionality of these automated tools. We will not review, scan, or analyze your messaging communications to send third-party marketing messages to you and we will not sell reviews or analyses of these communications.


5.2 Third-Party Partners & Integrations.


Parts of MyOnlineRep may link to third-party services, not owned or controlled by MyOnlineRep, such as Google Maps/Earth. Use of these services is subject to the privacy policies of those providers, such as Google Maps/Earth Additional Terms of Use, Google Privacy Policy (see here for more information on how Google uses information), and Citi Privacy Policy. MyOnlineRep does not own or control these third parties and when you interact with them you are providing your information to them.




You can exercise any of the rights described in this section consistent with applicable law. See here for information on data subject rights requests and how to submit a request. Please note that we may ask you to verify your identity and request before taking further action on your request.


6.1  Data Access and Portability.


In some jurisdictions, applicable law may entitle you to request certain copies of your personal information or information about how we handle your personal information, request copies of personal information that you have provided to us in a structured, commonly used, and machine-readable format, and/or request that we transmit this information to another service provider (where technically feasible).

6.3 Data Erasure.


In certain jurisdictions, you can request that your personal information be deleted. Please note that if you request the erasure of your personal information:


We may retain your personal information as necessary for our legitimate business interests, such as prevention of money laundering, fraud detection and prevention, and enhancing safety. For example, if we suspend an MyOnlineRep Account for fraud or safety reasons, we may retain information from that MyOnlineRep Account to prevent that Client from opening a new MyOnlineRep Account in the future.


We may retain and use your personal information to the extent necessary to comply with our legal obligations. For example, MyOnlineRep and MyOnlineRep Payments may keep information for tax, legal reporting and auditing obligations.


Information you have shared with others (e.g., Reviews, forum postings) will continue to be publicly visible on MyOnlineRep, even after your MyOnlineRep Account is cancelled. However, attribution of such information to you will be removed. Some copies of your information (e.g., log records) will remain in our database, but are disassociated from personal identifiers.

Because we take measures to protect data from accidental or malicious loss and destruction, residual copies of your personal information may not be removed from our backup systems for a limited period of time.




No organization can guarantee perfect security, but we still try. We continuously implement and update administrative, technical, and physical security measures to help protect your information against unauthorized access, loss, destruction, or alteration.




We reserve the right to modify this Privacy Policy at any time in accordance with applicable law. If we do so, we will post the revised Privacy Policy and update the “Last Updated” date at the top. In case of material changes, we will also provide you with notice of the modification by email at least thirty (30) days before the effective date. If you disagree with the revised Privacy Policy, you can cancel your Account. If you do not cancel your Account before the date the revised Privacy Policy becomes effective, your continued access to or use of the MyOnlineRep Website will be subject to the revised Privacy Policy.




For questions or complaints about this Privacy Policy or MyOnlineRep’s handling of personal information (i) If you reside in the United States contact, Legal Privacy, P.O. Box 193, Moline, IL 61266 USA; (ii) for payments related matter please use the contact information provided in the Payments Terms of Service page, and (iii) if you reside outside the United States, please use the contact information for your controller provided in the Outside of the United States page.